Home > Ingredients We Avoid
Every formulation is a series of choices. Sometimes choosing the right ingredient means choosing not to use another. At Tubbies, our decisions aren’t driven by trends or fear-based marketing. They’re guided by current scientific evidence, thoughtful formulation, and our commitment to caring for delicate baby skin.
Parabens are a family of preservatives that have been used in cosmetic products for decades to help protect them from bacteria, yeast, and mould.
Parabens are among the most extensively studied cosmetic preservatives. Some parabens have demonstrated weak estrogen-like activity in laboratory studies, leading to ongoing scientific discussion about their potential endocrine effects, particularly with long-term cumulative exposure.
Effective preservation is essential to product safety. We chose an alternative preservative system that aligns with our formulation philosophy while maintaining the safety, stability, and quality of every product we create.
SLS is a cleansing ingredient commonly used to remove oils and dirt while producing a rich foam.
SLS is an effective cleanser, but it is also recognised as being more irritating than many modern surfactants, particularly with frequent use or on delicate skin.
Instead of relying on a single cleansing ingredient, we chose a carefully balanced blend of ultra-mild surfactants that cleanse effectively while helping respect your baby's natural skin barrier.
SLES is a commonly used cleansing ingredient that creates abundant foam and is generally milder than SLS.
SLES is considered safe for cosmetic use by regulatory authorities and is generally less irritating than SLS. However, even gentler cleansing systems are available and are often preferred for delicate baby skin.
We chose a sulfate-free cleansing system designed to provide effective cleansing while prioritising comfort, gentleness, and barrier support.
Artificial dyes are colouring agents added to improve a product's appearance.
Colour additives contribute to how a product looks but generally do not improve how it performs. Some individuals may also be sensitive to certain colourants.
We believe a baby skincare product should be judged by how well it cares for skin—not by the colour inside the bottle. That's why we focus on ingredients that provide meaningful value.
We don't formulate to create longer
"free-from" lists.
We formulate to create better products.
Some ingredients are chosen.
Others are intentionally left out.
Every decision is guided by the same principle.
If the answer isn't an absolute yes, we go back and make it better.
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