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The ingredients that define the Tubbies philosophy.
These are the
ingredients that deserve their own detailed pages in your Ingredient Library.
Ingredients that improve performance, stability, texture, and the overall user experience.
These ingredients help ensure every Tubbies product remains safe, stable, and effective throughout its shelf life.
I would organize the ingredient library like this:
Then explain:
Some ingredients support the skin directly, while others help keep every Tubbies product safe, stable, smooth, and enjoyable to use. They may work quietly, but they’re just as important in delivering a product you can trust.
Our Hero Ingredients are chosen for one reason alone: they make a meaningful difference to your baby’s skin. Some are naturally derived, others are scientifically refined—but every one of them has earned its place through safety, evidence, and performance.
Every ingredient in a Tubbies product is chosen with care.
Not because it’s trending.
Not because it sounds impressive.
But because it has a purpose.
Here are some of the ingredients you’ll find us reaching for again and again.
White Petrolatum USP is a highly refined skin protectant that forms a protective layer over the skin, helping to reduce moisture loss.
White Petrolatum USP is one of the most extensively studied skin protectants in dermatology. Research has consistently shown that it helps reduce transepidermal water loss (TEWL), supports skin barrier recovery, and improves hydration, making it particularly valuable for dry, delicate, and barrier-compromised skin.
Healthy baby skin begins with a healthy skin barrier. We chose White Petrolatum USP because it remains one of the most effective, well-established ingredients for protecting delicate skin from moisture loss while supporting long-lasting hydration.
You’ll find it in: Baby Lotion
Ceramides are naturally occurring lipids that form an essential part of the skin’s protective barrier.
Ceramides help maintain the integrity of the skin barrier by reducing moisture loss and protecting against external irritants. Research has shown that topical ceramides support barrier function, improve hydration, and are particularly beneficial for dry and sensitive skin.
A baby’s skin barrier is still developing. We chose ceramides because supporting that barrier is one of the most effective ways to help keep delicate skin healthy, hydrated, and resilient.
You’ll find it in: Diaper Rash Cream
Zinc Oxide is a gentle mineral that forms a protective barrier on the skin.
Zinc Oxide has been used for decades as a skin protectant. It helps shield the skin from prolonged exposure to moisture and friction, making it one of the most trusted ingredients for helping protect skin prone to diaper rash.
Diaper rash is often caused by a combination of moisture, friction, and irritation. We chose Zinc Oxide because it provides reliable barrier protection while helping keep delicate skin comfortable.
You’ll find it in: Diaper Rash Cream
Glycerin is a naturally occurring humectant that attracts and retains moisture within the skin.
Glycerin is considered one of the most effective and well-researched moisturising ingredients in skincare. It helps improve skin hydration, supports barrier function, and reduces moisture loss, making it suitable for even delicate skin.
Healthy skin starts with healthy hydration. We chose glycerin because of its exceptional ability to help keep baby’s skin soft, hydrated, and comfortable throughout the day.
You’ll find it in: Baby Lotion, Head-to-Toe Wash & Diaper Rash Cream
Hyaluronic Acid is a naturally occurring molecule that helps attract and retain water within the skin.
Known for its remarkable moisture-binding capacity, Hyaluronic Acid helps improve skin hydration, supports the skin barrier, and contributes to softer, smoother skin.
Baby skin loses moisture more easily than adult skin. We included Hyaluronic Acid to help provide lasting hydration and support healthy skin barrier function.
You’ll find it in: Diaper Rash Cream
Panthenol is a precursor of Vitamin B5 and a well-established skin-conditioning ingredient.
Panthenol has been shown to support skin barrier function, improve hydration, and help soothe dry or irritated skin. It is widely used in products designed for sensitive and delicate skin.
We believe every skincare product should do more than moisturise—it should help support healthy skin. Panthenol helps us do exactly that by contributing to hydration, comfort, and barrier support.
You’ll find it in: Baby Lotion, Head-to-Toe Wash & Diaper Rash Cream
Colloidal Oatmeal is finely milled oat that has been used for generations to help care for dry and sensitive skin.
Colloidal Oatmeal contains naturally occurring compounds including beta-glucans, lipids, and antioxidants that help support the skin barrier, improve hydration, and soothe dry or irritated skin. It is recognized by the U.S. FDA as a skin protectant for specific over-the-counter applications and is widely used in products for sensitive skin.
A baby’s skin can easily become dry and irritated. We chose Colloidal Oatmeal because it helps comfort delicate skin while supporting its natural protective barrier.
You’ll find it in: Baby Lotion & Diaper Rash Cream
Aloe Vera is a plant-derived ingredient valued for its hydrating and skin-conditioning properties.
Aloe Vera contains naturally occurring polysaccharides and other bioactive compounds that help hydrate the skin and support overall skin comfort. It is widely used in skincare formulations for its soothing and moisturizing properties.
Gentle care goes beyond cleansing and moisturizing. We included Aloe Vera to help leave delicate baby skin feeling soft, refreshed, and comfortable.
You’ll find it in: Head-to-Toe Wash & Diaper Rash Cream
Calendula is a botanical extract obtained from the flowers of Calendula officinalis, traditionally used in skincare for its skin-conditioning properties.
Laboratory and clinical studies suggest that Calendula contains naturally occurring compounds with skin-soothing and antioxidant properties. It is commonly included in formulations designed for delicate or sensitive skin.
We selected Calendula to complement our barrier-supporting ingredients and help provide gentle daily care for delicate skin.
You’ll find it in: Head-to-Toe Wash
Allantoin is a well-established skin-conditioning ingredient known for helping maintain soft, healthy-looking skin.
Allantoin has long been used in skincare to help improve skin comfort, support hydration, and reduce the feeling of dryness or roughness. Its excellent skin compatibility makes it suitable for products intended for delicate skin.
Baby skin deserves ingredients that help keep it comfortable every day. We included Allantoin because of its long history of gentle skin conditioning and its excellent compatibility with delicate skin.
You’ll find it in: Baby Lotion & Diaper Rash Cream
Bisabolol is a naturally derived ingredient commonly obtained from chamomile or produced through sustainable processes. It is widely used for its skin-conditioning properties.
Bisabolol has been studied for its ability to help comfort delicate skin and support skin exposed to everyday environmental stress. It is frequently included in formulations intended for sensitive skin because of its excellent skin compatibility.
We believe comfort is an important part of healthy skin. Bisabolol complements our soothing ingredient blend, helping create formulations that feel gentle on delicate baby skin.
You’ll find it in: Diaper Rash Cream
Murumuru Butter is a nutrient-rich botanical butter obtained from the seeds of the Amazonian Murumuru palm (Astrocaryum murumuru).
Naturally rich in fatty acids, Murumuru Butter helps soften the skin, improve moisture retention, and support the skin’s natural lipid barrier. Its smooth texture allows it to nourish the skin without leaving a heavy or greasy feel.
We wanted a butter that provides deep nourishment while remaining comfortable for everyday use. Murumuru Butter offers long-lasting moisturization with a lightweight finish, making it ideal for delicate baby skin.
You’ll find it in: Baby Lotion
Squalane is a lightweight lipid that closely resembles one of the skin’s naturally occurring moisturizing components.
Squalane is an excellent emollient that helps improve skin hydration, reinforce the skin barrier, and reduce moisture loss. Its lightweight nature allows it to moisturize effectively without leaving a greasy residue.
We wanted lasting hydration without heaviness. Squalane helps strengthen the skin barrier while leaving baby’s skin feeling soft, smooth, and comfortable.
You’ll find it in: Baby Lotion
Sweet Almond Oil is a botanical oil obtained from the kernels of sweet almonds (Prunus amygdalus dulcis).
Rich in essential fatty acids and Vitamin E, Sweet Almond Oil helps soften the skin, improve moisture retention, and support the skin’s natural barrier. It has long been used in skincare for its excellent emollient properties.
We selected Sweet Almond Oil to provide gentle nourishment while helping maintain soft, healthy-looking skin.
You’ll find it in: Baby Lotion & Diaper Rash Cream
Virgin Cold-Pressed Coconut Oil is a naturally derived oil extracted without high heat, helping preserve many of its naturally occurring components.
Coconut Oil is rich in medium-chain fatty acids that help soften the skin and reduce moisture loss. Studies have shown that it can improve skin hydration and support the skin barrier, particularly in dry skin.
We chose Virgin Cold-Pressed Coconut Oil for its nourishing properties and its ability to complement our barrier-supporting ingredients while helping keep delicate skin soft and moisturized.
You’ll find it in: Baby Lotion & Diaper Rash Cream
Jojoba Oil is a liquid wax ester obtained from the seeds of the jojoba plant (Simmondsia chinensis).
Although commonly called an oil, Jojoba closely resembles the skin’s natural sebum. It helps improve skin hydration, enhances softness, and supports the skin barrier without leaving a heavy or oily feel.
Its lightweight nature makes it especially suitable for everyday baby skincare, helping nourish delicate skin while maintaining a comfortable, non-greasy finish.
You’ll find it in: Baby Lotion
Vitamin E is a naturally occurring antioxidant widely used in skincare to help protect and condition the skin.
Vitamin E helps protect skin lipids from oxidative stress while supporting the skin barrier and improving skin conditioning. It also works well alongside other moisturizing ingredients in maintaining healthy-looking skin.
We believe protecting the skin is just as important as moisturizing it. Vitamin E complements our formulations by supporting healthy skin and working in harmony with our nourishing ingredients.
You’ll find it in: Baby Lotion, Head-to-Toe Wash & Diaper Rash Cream
At Tubbies, cleansing is never just about removing dirt.
Every cleansing ingredient is chosen to respect your baby’s developing skin barrier while providing an enjoyable bathing experience.
Decyl Glucoside is a gentle, plant-derived cleansing ingredient made from renewable raw materials such as plant sugars and coconut-derived fatty alcohols.
Decyl Glucoside is recognized as one of the mildest non-ionic surfactants used in skincare. It effectively removes dirt and impurities while being less likely to disrupt the skin barrier compared with harsher cleansing agents.
Baby skin deserves effective cleansing without unnecessary harshness. Decyl Glucoside forms the foundation of our gentle cleansing system, helping cleanse while respecting delicate skin.
You’ll find it in: Head-to-Toe Wash
SCI is a coconut-derived cleansing ingredient known for producing a rich, creamy lather while remaining exceptionally gentle on the skin.
SCI provides effective cleansing with excellent skin compatibility. It is widely used in premium cleansers because it offers a luxurious foam without the higher irritation potential associated with some traditional surfactants.
We wanted bath time to feel both gentle and enjoyable. SCI helps create a soft, creamy lather while supporting our gentle cleansing philosophy.
You’ll find it in: Head-to-Toe Wash
Cocamidopropyl Betaine is a coconut-derived cleansing ingredient commonly used alongside other surfactants to improve mildness and foam quality.
When used in well-formulated products, Cocamidopropyl Betaine helps reduce the irritation potential of cleansing systems while enhancing foam and cleansing performance.
Instead of relying on one cleanser, we carefully combined multiple gentle surfactants that work together to create a balanced cleansing experience.
You’ll find it in: Head-to-Toe Wash
Disodium Cocoamphoacetate is an exceptionally mild cleansing ingredient derived from coconut.
It is valued for its excellent skin compatibility and is frequently used in formulations intended for babies and sensitive skin. It helps improve the overall gentleness of cleansing systems.
Because we believe gentle cleansing comes from choosing the right combination of ingredients—not relying on a single surfactant.
You’ll find it in: Head-to-Toe Wash
An olive oil-derived emollient that helps cleanse while conditioning the skin.
Olive Oil PEG-7 Esters improve skin feel during cleansing and help reduce the drying sensation sometimes associated with washing. They contribute to a softer after-feel without leaving heavy residue.
We believe cleansing should leave baby’s skin feeling comfortable—not tight or dry. This ingredient helps maintain softness after every bath.
You’ll find it in: Head-to-Toe Wash
Rose Oil is a naturally derived essential oil used in carefully selected amounts to enhance the overall sensory experience of our formulation.
Rose Oil is valued primarily for its fragrance and sensory qualities. In cosmetic formulations, it is used to create a pleasant user experience while complementing the overall formulation.
We believe bath time is more than just cleansing—it’s an opportunity for connection between parent and baby. Rose Oil is included in carefully selected amounts to provide a soft, naturally inspired fragrance that enhances this everyday ritual.
You’ll find it in: Head-to-Toe Wash
Lavender Oil is a naturally derived essential oil used in carefully selected amounts to enhance the overall sensory experience of our formulation.
Lavender Oil is widely used in cosmetic formulations for its naturally inspired fragrance and contribution to the overall sensory profile of a product. Its primary role in skincare is to enhance the user experience.
At Tubbies, we believe baby care is about more than caring for delicate skin—it’s also about creating meaningful moments between parent and child. Lavender Oil is included in carefully selected amounts to provide a gentle sensory experience while remaining true to our philosophy of thoughtful formulation.
You’ll find it in: Diaper Rash Cream
Every ingredient in a Tubbies formulation has a purpose.
Some help protect.
Some help hydrate.
Some help comfort delicate skin.
Every one has earned its place through thoughtful formulation and careful ingredient
selection.
Because every decision at Tubbies ends with one simple question:
If the answer isn’t an absolute yes, we go back and make it better.
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